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'The best marketing is how you make the people feel' (Part 2)

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Joe Chernov - 'Good marketing makes the company look smart. Great marketing makes the customer feel smart'.       Always love mentoring a visionary marketer s  because their creative ambition fuels  the  passion for growth and innovation. Working with someone who dreams big and thinks ahead keeps you inspired and constantly challenged, pushing the boundaries of conventional thinking. A visionary marketer sees possibilities that others might miss, and mentoring them allows you to shape and guide that potential while learning from their fresh, bold perspectives.       Their enthusiasm for the future energizes you, making each session dynamic and fulfilling. You get to play a crucial role in turning their ideas into actionable strategies, helping them navigate complex market landscapes, refine their vision, and watch them achieve impactful results. Their willingness to take risks and embrace change makes mentoring an exciting journey where both you and they grow, fostering a coll

'The best marketing is how you make the people feel' (Part 1)

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                                       Training and Mentoring in Marketing Maya Angelou  - "I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."            In today’s rapidly evolving digital landscape, effective marketing requires not just creativity but also a strategic approach grounded in continuous learning. Recently, I had the opportunity to consult with a dynamic marketing team eager to enhance their skills and adapt to emerging trends.              This experience highlighted the critical importance of tailored training programs that not only equip marketers with the latest tools and techniques but also foster collaboration, creativity and innovation within the team. As I delve into the insights gained from this consultation, I'll explore and share how targeted training can transform marketing efforts and drive success in an increasingly competitive environment.           I alway

'Learning is a continuous process, not an event and Eurostat’s study'

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       Fostering a continuous learning culture within the workplace it’s essential. Organizations that prioritize learning are better equipped to innovate, adapt to new challenges, and retain top talent. However, creating an environment that encourages and supports lifelong learning requires intentional effort and strategic planning.         As a Learning and Development Specialist, I understand the vital role that continuous growth plays in fostering a culture of creativity, adaptability, and excellence within organizations. Cultivating a culture of continuous learning is not just about providing training opportunities; it's about instilling a mindset that values curiosity, exploration, and ongoing development at every level of the organization. By embracing lifelong learning as a core organizational value, you empower employees to stay ahead of the curve, drive meaningful change, and thrive in an ever-changing world.        With the whole globe interconnected and technology takin

A learning culture begins with close collaboration and engagement' Part 2

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  As I mentioned in Part 1 of this article, creating a training program is not just asking questions and having discussions; it is a hand-in-hand situation for increasing effectiveness. It is also very important to use coaching and mentoring approaches and methods to deepen and understand the learning needs. (You can read my previous article about coaching and training at the link below). https://aboutbusinessculturedevelopment.blogspot.com/2022/03/coach-coaching-inand-training-part-2.html So, l imited coordination   with a team, it can be overwhelming to handle all aspects of a training business, from scheduling sessions to managing administrative tasks. This scarcity of human resources often leads to inefficient processes and delays in delivering quality and constructive training experiences. A challenge of training coordination is to communicate and collaborate effectively with all the parties involved in the training, such as managers, trainers, learners, sponsors, vendors, and ext